Getting started on your sustainable style journey

Conscious fashion can be overwhelming, we know, don’t worry. Growing up surrounded by fast fashion and unsustainable materials, it easily became a habit, but it isn’t our fault. The thing is, now we’ve realised the impact of fast fashion and unsustainable consumption, more and more people are looking to change, to change their consumption habits, and to change to conscious fashion. This change, like any, can be daunting. Not sure where to get started? We’re here to help.

We’ve made you this guide to demonstrate all of the elements of conscious fashion and best of all – it’s free. All you’ve got to do is enter your email and voila, you’ll have a plethora of information in your inbox.

So what’s in the guide? Let us give you a tease:

Into the buzzword jungle  

There’s a whole dictionary dedicated to the conscious fashion topic – conscious, ethical, slow, green, vegan, eco. What do they all mean? We’ve got a glossary of all the terms you need to understand the movement going forward.

Know your certificates   

How do you know that a brand is really sustainable and not just greenwashing? Well, this is where certification comes in. Trusted certification from a neutral, third-party organisation certifies that a brand is environmentally friendly and socially responsible. Unfortunately, there are a lot of them out there, but with our guide, you can learn about what each one stands for.

Sustainable materials  

One of the most important parts of conscious fashion is the materials your clothes are made from. There are also a lot of these to choose from, cotton, tencel, wool, silk, hemp, linen, the list goes on. We run you through just the good ones, that do no harm to mother earth.

How to get started

So, you’re now up to date on everything conscious fashion – call yourself an expert. In the conscious guide, you can find a checklist of all things that matter to you. Shopping is personal, clothes are your personality, its gonna stay that way.

Where to shop

Where are the best places to shop? Shall I shop online? What about second-hand? These are all questions that are answered in the guide – with great added tips on how to tell if a brand is conscious & the best places to shop second hand.

Sustainable fashion books

If the guide isn’t enough and you’ve been left longing for more, we’ve rounded up our all-time favourite books on the topic for you to get stuck into.


If you like the sound of the guide, feel free to download it free of charge – as our gift to you. Send it to your friends, family and help spread the conscious fashion word.

Click here to download!