Privacy Policy

We take data privacy very seriously and treat your personal information with confidentiality as it is required by German data protection statutes and this data privacy policy.

It is possible to use Fine Yellow without entering any personal information. However, different rules may apply to certain services on our site, which are explained separately below. We collect personal information from you (e.g. name, email address, etc.) in accordance with the provisions of German data protection statutes. Information is considered personal if it can be associated exclusively to a specific natural person. The legal framework for data protection may be found in the German Federal Data Protection Act (BDSG) and the Telemedia Act (TMG). 

When visiting Fine Yellow, you acknowledge that you accept the practices and policies outlined in this Privacy Policy. You therefore give explicit consent to Fine Yellow for the collection, use, disclosure and retention of your personal information by us, which will be outlined below.

The provisions below serve to provide information as to the manner, extent and purpose for collecting, using and processing personal information by Fine Yellow.

 

Any personal data which we gather is controlled by Fine Yellow:

Fine Yellow UG (haftungsbeschränkt)

Rheinsbergerstr. 5

10115 Berlin

hello@fineyellow.com

 

Cookies

Fine Yellow makes use of cookies in order to recognise repeat use of our website by the same user/internet connection subscriber. Cookies are small text files that your internet browser downloads and stores on your computer. They are used to improve the Fine Yellow website and our services. In most cases these are so-called “session cookies” that are deleted once you leave Fine Yellow.

To an extent, however, these cookies also pass along information used to automatically recognise you. Recognition occurs through an IP address saved to the cookies. The information thereby obtained is used to improve our services and to expedite your access to the website.

You can prevent cookies from being installed by adjusting the settings on your browser software accordingly. You should be aware, however, that by doing so you may not be able to make full use of all the functions of Fine Yellow.

 

Posting Comments

On Fine Yellow we offer you the opportunity to post comments under individual articles. For this purpose, the IP address of the user/internet connection subscriber is stored. This information is stored for our security in the event the author through his/her comments infringes against third party rights and/or unlawful content is entered. Consequently, we have a direct interest in the author’s stored data, particularly since we may be potentially liable for such violations. No data is transferred to third parties. Nor is any of this information matched to any information that may be collected by other components of our website.

 

Use of Google Analytics with anonymization

Fine Yellow uses Google Analytics, a web analysis service from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google“. Google Analytics employs “cookies“, text files that are stored to your computer in order to facilitate an analysis of your use of the site.

The information generated by these cookies, such as time, place and frequency of your visits to our site, including your IP address, is transmitted to Google’s location in the US and stored there.

We use Google Analytics with an IP anonymization feature on our website. In doing so, Google abbreviates and thereby anonymizes your IP address before transferring it from member states of the European Union or signatory states to the Agreement on the European Economic Area.

Google will use this information to evaluate your usage of our site, to compile reports on website activity for us, and to provide other services related to website- and internet usage. Google may also transfer this information to third parties if this is required by law or to the extent this data is processed by third parties on Google´s behalf.

Google states that it will in never associate your IP address with other data held by Google. You can prevent cookies from being installed by adjusting the settings on your browser software accordingly. You should be aware, however, that by doing so you may not be able to make full use of all the functions of Fine Yellow.

Google also offers a disabling option for the most common browsers, thus providing you with greater control over the data which is collected and processed by Google. If you enable this option, no information regarding your website visit is transmitted to Google Analytics. However, the activation does not prevent the transmission of information to us or to any other web analytics services we may use. For more information about the disabling option provided by Google, and how to enable this option, visit https://tools.google.com/dlpage/gaoptout?hl=en

 

Newsletter

Fine Yellow offers you the opportunity to subscribe to our newsletter. The newsletter provides you periodically with information about our services. To receive our newsletter, we require your name and a valid email address. We will review the email address you provide for the purpose of determining whether you are in fact the owner of the email address provided or whether the actual owner of said address is authorised to receive the newsletter. When subscribing to our newsletter, we will store your name, IP address as well as the date and time you subscribed. This serves to protect us in the event a third party improperly and without your knowledge makes use of your email address to subscribe to our newsletter. We will not collect any other data. The data thereby collected is used solely for the purpose of receiving our newsletter. No data is transferred to third parties. Nor is any of this information matched to any information that other components of our website may collect. You may cancel your subscription to the newsletter at any time. You will find additional details in the email confirming your subscription as well as in each newsletter.

 

Use of MailChimp

We use MailChimp to send our newsletter to our subscribers. MailChimp is a service provided by The Rocket Science Group, LLC, 512 Means Street, Suite 404, Atlanta, GA 30318, USA.

The data stored when you registered for the newsletter (email address, name, IP address, and time and date of registration) will be sent to a server operated by The Rocket Science Group in the United States and stored there in accordance with the EU-US Privacy Shield.

If you would like to sign up to our newsletter, you will be asked to consent to the use of your personal data to receive our newsletter as follows:

“I have read the privacy policy and I give my consent to data being processed by a service provider located in the United States”.

Further information about the data protection offered by MailChimp can be found at:

http://mailchimp.com/legal/privacy/

 

Newsletter tracking

Our newsletter includes so-called web bugs that allow us to recognise if and when an email has been opened and which links in the email have been clicked by its recipient.

This data is stored by us so that we can best align our newsletter to the wishes and interests of our subscribers. Accordingly, the data thus collected is used to send personalised newsletters to each recipient. 

If  you sign up to our newsletter, you are therefore giving consent to this statement:

“I agree that my data and my user responses will be stored electronically by newsletter tracking so that I can receive a personalised newsletter. The revocation of the consent to receive the newsletter constitutes a revocation of the consent for the tracking described above.”

You may cancel your newsletter subscription and revoke your consent to the storage of this data at any time with future effect. By revoking the consent to receive the newsletter, the consent to the aforementioned tracking is revoked.  For instructions to take this step, please refer to the confirmation email and each newsletter.

 

The use of Instagram

We promote the service Instagram on Fine Yellow. Instagram is a service of Instagram Inc. By means of the integrated “Insta” button on our page, Instagram receives the information that you have accessed the corresponding page of Fine Yellow. If you are logged into Instagram, Instagram may assign the visit to our site to your Instagram account and link the data by this means. The data transmitted by clicking the “Insta” button is stored by Instagram. You can find more information regarding the purpose and scope of data collection, its processing and use, as well as your related rights and settings options for protecting your privacy in the Instagram data protection notice under https://help.instagram.com/155833707900388.

To prevent your visit to our site from being accessed by your Instagram account, you must log out of your Instagram account before visiting our site.

 

Use of Affiliate Tracking Cookies

Fine Yellow works with a variety of partners in order to provide you with the widest range of conscious fashion. We work on an affiliate basis, so when you choose to buy an item you will be redirected directly to the online store of one of our partners. Please note that: (i) the third-party business will use and share your personal data in accordance to its own privacy policy; (ii) you should read and check its policy before purchasing from any third-party business; and (iii) such third-party businesses are solely responsible for its use and sharing of your personal data.

 

Children:

Fine Yellow is not marketed or designed for the use by children. Children under 13 years of age are not allowed to submit their personal data through the use of our website.

 

Information/Cancellation/Deletion

On the basis of the General Data Protection Regulation (GDPR), you may contact us at no cost if you have questions relating to the collection, processing or use of your personal information, if you wish to request the correction, blocking or deletion of the same, or if you wish to cancel explicitly granted consent. Please note that you have the right to have incorrect data corrected or to have personal data deleted, where such claim is not barred by any legal obligation to retain this data.

 

 

Effective Date: 1.05.2018