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Moroccan inspired ethical fashion

The two sisters Stephi, Ali and their cousin Sophie founded Tassel Tales to empower both the people who make the clothes and the women who buy the clothes. Their products allow you to live a responsible lifestyle and generate environmental awareness. They make sure to manufacture responsible, with care, and generate awareness by wearing sustainable & fair fashion by themselves. Their home base is Austria, where they design the clothes and produce them in Morocco and India. In every piece you can see something special, that makes the clothes so stylish.
  • 90% of the supplies either come from natural sources, are recycled, GOTS or OEKO-TEX® 100 certified
  • Usage of 100% GOTS certified organic cotton
  • Upcycling from vintage fabrics to turn them into new fashionable products
  • Usage of Ahimsa Silk (produced from cocoons without killing the pupae inside) and Ethical Silk (sourced from weavers that are fairly paid for their work)
  • Some collections are from an Indian social and women empowering enterprise to support rural community development
  • The handmade tassels and upcycled Jeans Jackets are beautifully made by a women’s collective, which is supporting handicapped women in Marrakech
  • The Vintage Jeans Jackets are upcycled by women refugees to socially integrate them to Germany with their work
  • Tassel Tales supports small manufactures and artisans in the vibrant souks of Marrakech
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