Female owned and operated mindful fashion brand

AVMM stands for A Very Modern Muse. The brand is dedicated to the inspiring women who wear their garments. It is divided into two distinct lines, both non-seasonal and produced in small quantities. Ade Velkon is a women’s contemporary line offering easy elegance to elevate the everyday experience. Inspired by natural lifestyle, modernist art and architecture and the complexities of urban living; providing design solutions for the multifaceted modern woman. Maria Morgana offers humble luxury in a loungewear line dedicated to the beauty of everyday rituals. The garments encourage women to feel at home in their body, rousing feelings of reverence, a deeper reconnection to self and subtle sensuality. All products are made of natural fibres, understated color combinations and harmonious proportions.
  • Only materials made of 100% natural fibers are used.
  • Production of low quantities to ensure no clothes waste.
  • Local production in Berlin to ensure short transportation routes.
  • Collaboration with small factories that work with individuals with social handicaps.
  • Close relationship with the local factories, seamstresses and tailors to ensure fair working conditions.
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