Female owned and operated mindful fashion brand
AVMM stands for A Very Modern Muse. The brand is dedicated to the inspiring women who wear their garments. It is divided into two distinct lines, both non-seasonal and produced in small quantities.
Ade Velkon is a women’s contemporary line offering easy elegance to elevate the everyday experience. Inspired by natural lifestyle, modernist art and architecture and the complexities of urban living; providing design solutions for the multifaceted modern woman.
Maria Morgana offers humble luxury in a loungewear line dedicated to the beauty of everyday rituals. The garments encourage women to feel at home in their body, rousing feelings of reverence, a deeper reconnection to self and subtle sensuality. All products are made of natural fibres, understated color combinations and harmonious proportions.
- Focus on small quantity production and keeping environmental impact in mind.
- Only materials made of 100% natural fibers are used.
- Production of low quantities to ensure no clothes waste.
- Local production in Berlin to ensure short transportation routes.
- Collaboration with small factories that work with individuals with social handicaps.
- Close relationship with the local factories, seamstresses and tailors to ensure fair working conditions.